Chuck D + DMC = Beyond.FM
Public Enemy architect and political firebrand Chuck D has always been a collaborative animal. From Anthrax to Stephen Stills to DJ Spooky to Air America, he remains a cultural figure to reckon with. So it's nice to see him going deep indie again, this time with Run-DMC rhymer DMC in Las Vegas on January 6. From Morphizm pal Christie Z. Pabon and her Tools of War:Hip Hop legends Chuck D of Public Enemy, DMC of RUN-DMC and DJ Johnny Juice Rosado team up for one night only at the Hard Rock Hotel to launch BEYOND.FM and to kick off the 2008 International Consumer Electronics Show (CES) being held from Jan. 7th through the 10th at the Las Vegas Convention Center...BEYOND.FM is a fresh, inspiring and well-timed concept for exposing digital content to the masses and allowing artists, musicians and photographers to create awareness and new-found revenue streams. As the entertainment industry aggravates the consumer, offers discouraging DRM techniques and finds new ways to make the music enthusiast feel like a common criminal, the time is NOW for a paradigm shift bringing the personal, social and meaningful music purchasing experience BACK to the consumer. BEYOND.FM is a destination to discover and purchase (for personal use) or license (for commercial use) music, music videos, photography and podcasts/radio programming.
I haven't checked out Beyond.FM yet, but I plan to now. For those who want to check out more of Chuck, try my interview with him, about this same issue:
Internetwork Yourself: An Interview with Chuck D
[Scott Thill, Morphizm]
the minute they digitized music in 1985-86 from the first CD in '83, it was a double-edged sword. It saved the music business but at the same time it opened up a Pandora's Box. For example, they're making this item that costs very little to manufacture and are saying, "Do we have to price this the same as cassettes and vinyl? No, let's double the price." The accountant, lawyer, bean-counter mentality says, "Fuck it, we can get paid." In retro, they never really paid the artist any more. All it did was pad the salaries for executives...
MORE @ MORPHIZM
And, as always, here's the mighty PE, with "Fight the Power"...
Bring the noise!










































































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